Culinary no-no #710


We all know what happened on September 11, 2001.

Three years ago this month I blogged about a 9/11 Culinary no-no:

Ledo Pizza began near The University of Maryland in 1955  and has grown from that first restaurant to over one hundred locations throughout Maryland, D.C., Virginia, South Carolina, West Virginia, and Florida.

I’ll bet it’s pretty doggone tasty.

From their Facebook page:

A critical role that Ledo Pizza takes pride in is giving back to the community through local fundraisers and charitable events. Through giving back to the communities by holding fundraisers at various locations for schools, sports teams, and local hospitals Ledo Pizza gives time and donations that can make a difference.

Sounds like they’re wonderful business people. But what’s that saying about good intentions?

Ledo promotes patriotism throughout the year and did so again this month.

You can guess the reaction.

I would imagine losing your job as a social media manager for a pizza company because you posted a flag pizza to commemorate one of America’s worst tragedies will be pretty hard to forget, yes.

Never forgot the time you used 9/11 to promote your pizza

Ledo apologized, not once, but three times.

Our Twitter post was never intended to diminish the gravity of September 11th and has since been removed.

Again, if you are familiar with Ledo Pizza, you know that we would never intentionally do anything to dishonor our flag and we hope that you can find it in your heart to forgive us for this misstep.

I’m sure Ledo meant no harm. But they probably should have known better.

Manufacturers need to be smart and sensitive. Campbell Soup had to apologize for this 2013 Pearl Harbor Day tweet.

“You don’t want to be seen as making money off this (9-11). The strategy might be to remain silent. It avoids things like risk and getting it wrong,” said Jennifer Grygiel, assistant professor of communications at Syracuse University.

“The watchword should be respect,” said Robert Passikoff, founder of Brand Keys, a New York-based brand research consultancy. “The watchword should be care—both of your brand and of the moment. Because although there are consumers now who weren’t there at the time, this is a moment in our history that isn’t going away. Brands had better learn how to deal with it well, or consumers will make them pay for it.”

Back to Ledo. After deleting their post they reconsidered and put the flag pizza back up, to the delight of their followers.

Thank you for reposting this. It is nothing but respectful.

What a wonderful looking flag and pizza. United We Stand, divided we fall.

Why would you apologize for making that pizza on your Twitter account. You are an American company showing respect to 9/11.. God bless this country.

I saw your apology on Twitter, but you didn’t need to apologize. Love Ledo AND America! Thank you for honoring 9/11.

Love this Ledo. Oklahoma knows the spirit intended in the presentation of this pie. The great American melting pot of people, cultures and (of course) great food is represented here. This is a most appropriate expression of respect from a NewYork Pizzaria. Ya done good guys. Thank you.

Never be afraid to be a proud American!

If this offends anybody, the problem is theirs, not yours.

Never apologize again. Please. Don’t give in to those people or that mentality. There was nothing offensive about the ad or its intent. You have a great company, and outstanding pizza!

Thanks for not caving.

No difference between this and the flag cake I make with blueberry stars and strawberry stripes on a white whipped cream background

My call: Ledo could and should have used better judgment.

—Culinary no-no #624, September 22, 2019


Something like that couldn’t happen again, right?


How about a bar.

In Dallas.

Where they have a special like Wing Wednesday… with 25 cent wings from 9pm until 11pm. Get it.

‘Two full bars’ – or ‘the Twin Counters.’

In 2013 owner Brent Johnson remodeled his bar and renamed it after one of the worst tragedies in American history.

Johnson swears his motivation was to remind patrons not to forget the murders of 9/11.

And the bar has no inappropriate decor.

I don’t care. It’s in poor taste. It’s wrong.


10% of Wisconsin restaurants went out of business during the pandemic

ICYMI, Culinary no-no #709

One thought on “Culinary no-no #710

  1. Pingback: Culinary no-no #711 | This Just In… From Franklin, WI

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