Maybe you’ve heard the explanation, I’d even use the word “excuse” why Franklin struggles to attract any semblance of attractive retail options for city residents. Retail we’ve been told is a tough sell due to Southridge Mall being so close. Our mayor said that to a reporter with the Milwaukee Business Journal in 2014.
I haven’t bought and still don’t buy that argument. Let’s go to the geography.
Using S. 76th street as our measuring stick, Franklin is 1.9 miles from the Southridge Mall. The shopping, office and residential center 84 South is 1.3 miles from the Southridge Mall.
Last year I wrote “84 South is and will be a tremendous project for many to benefit, including consumers from Franklin who will travel the not so horrible commute to enjoy shopping opportunities totally unavailable in Franklin.”
And now for an update. Today’s Milwaukee Journal Sentinel reports:
It was homes, a church and school. Now, Greenfield’s 84 South has stores, apartments — with public market coming
Along with around 20 new stores and restaurants — including Kohl’s, Steinhafels and Portillo’s — 268 high-end apartments and a five-story Aurora Health Center, 84 South is attracting additional nearby development.
“It has been transformative,” said (Greenfield) Mayor Michael Neitzke.
84 South is expected to create $133 million in new property values.
Related: Franklin is a retail sieve.