Video from this past April:
Great article on Baseballparks.com about the Milwaukee Milkmen and Routine Field.
He (Mike Zimmerman) turned the sprawling Crystal Ridge Landfill into a bustling complex of six top-notch baseball fields. The dimensions of each playing field are patterned after a different Major League ballpark. Now instead of dump trucks hauling trash here, 2,200 baseball games are played each year in the complex.
Recognizing the good that could come from a project like this, Zimmerman felt the need to steer the goal of his investing away from financial returns. With the new focus came a new name for his company.
“We changed the name to ROC Ventures,” he said. “It’s really important what ‘ROC’ stands for, which is Return On Community. It felt like a better brand for what we represent. Sometimes it may not make great financial sense to do something, but we will often look beyond income statements” in taking on a project.