The compelling story of Routine Field in Franklin

Video from this past April:

Great article on Baseballparks.com about the Milwaukee Milkmen and Routine Field.

He (Mike Zimmerman) turned the sprawling Crystal Ridge Landfill into a bustling complex of six top-notch baseball fields. The dimensions of each playing field are patterned after a different Major League ballpark. Now instead of dump trucks hauling trash here, 2,200 baseball games are played each year in the complex.

Recognizing the good that could come from a project like this, Zimmerman felt the need to steer the goal of his investing away from financial returns. With the new focus came a new name for his company.

“We changed the name to ROC Ventures,” he said. “It’s really important what ‘ROC’ stands for, which is Return On Community. It felt like a better brand for what we represent. Sometimes it may not make great financial sense to do something, but we will often look beyond income statements” in taking on a project.

Read the entire article here.

3 thoughts on “The compelling story of Routine Field in Franklin

  1. What a crock!
    The only unfeigned sentence in the article:
    “Zimmerman felt the need to steer the goal of his investing away from financial returns.”
    Who is he kidding? It’s the same monkey dance that the city and county do for political favors as it has always been….. profit at all costs … no matter who gets hurt.

    Like

  2. Pingback: My Most Popular Blogs (08/12/19) | This Just In… From Franklin, WI

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