Milwaukee County Supervisor Patti (“So, tell me, Supervisor Deanna Alexander, how am I supposed to vote on this?”) Logsdon issued a news release this week taking credit for working on a “safety upgrade at a school crossing in Oak Creek.”
Nothing wrong with that. Elected officials pat themselves on the backs all the time via news releases. Logsdon was correct to crank out positive press.
I personally have read countless news releases. Have even written a few. So trust me I fully know when someone has flunked News Release Writing 101. Formulating a release requires some skill. At the same time it isn’t anywhere near rocket science.
Again, Logsdon issues herself a personal “atta girl” about her involvement in a “safety upgrade at a school crossing in Oak Creek.”
She refers to a “potential safety issue.” Yet nowhere in the release does she mention what the issue is, and thus, why her noble action was necessary. That’s kinda important, don’t you think? Was the crossing dangerous? How so? To what degree? What has happened there? Hmmm.
The word “improve” or derivatives of the word were included five times in Logsdon’s release. But nowhere are the improvements explained that would support Logsdon plug for attention.
This is a simple news release. A high school journalism student could write it. All it needed was the basic who, what, when, where, and why. My guess is Logsdon didn’t write, that a staffer did. But Logsdon still had to give her blessing and approve it.
Logsdon and/or her staffer apparently can’t execute a simple news release. After reading such a release you shouldn’t have more questions than answers.