What’s missing from this City of Franklin news release?

On the home page of the City of Franklin website there’s a link to a news release about the city’s new branding initiative.

Go ahead. Read it. And think about what the city doesn’t tell you in that release.

The answer(s) soon.

UPDATE: From the release:

The initiative is being funded by Franklin’s hotel room tax and economic development fund. No residents’ taxes are being used.

And that’s fine.

There’s a reason the city focuses nearly 100% of the release on the logo. The logo has been referred to as a “small part” of the branding initiative. Does anyone recall the Boomgaarden (sp?) marketing debacle?

3 thoughts on “What’s missing from this City of Franklin news release?

  1. Pingback: My most popular blogs (05/20/19) | This Just In… From Franklin, WI

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