Culinary no-no began on Father’s Day 2007, a beautiful summer day, when I wrote about grilling brats. And eating brats. And topping those brats. I was inspired by my wife, Jennifer who, in my admittedly unscientific opinion, ruins brats by squirting ketchup on them. Other dining taboos quickly came to mind. The original idea was to take this concept only a few months, till the end of summer and then pull the plug. Then the unexpected happened. People started reading Culinary no-no. Lots of folks. So we keep doing the no-no.
The generation that wrecks stuff.
Let’s examine a few areas that millennials have ruined.
In a letter to shareholders, Buffalo Wild Wings CEO Sally Smith discussed how millennials are affecting casual dining chains like Buffalo Wild Wings and Applebee’s. “Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants, and eating quickly, in fast-casual or quick-serve restaurants,” he wrote. “The healthiness and the speed of service — that’s been taking market share from casual dining.”
With so many millennials renting, living at home, or living in other arrangements, there’s some question as to how brands like Home Depot and Lowe’s, which cater to homeowners, would cope with the changing market.
Movie theaters have seen a drop off in sales in recent years, especially among millennials. Some of that reluctance to go to the movies is rooted in the rise of Netflix and Hulu.
Fortune reported that lunchtime restaurant dining is on the decline. Millennials have started replacing dining out for lunch with snacks, in part, Fortune reports, because they believe snacks are healthier, more convenient, and cheaper than going out.
On golf, “From the golf industry statistics, we know that rounds are down. We know that millennials are not picking up the game, and boomers are aging out. The game is in decline,” said Matt Powell, from industry-research firm NPD. Millennials aren’t attracted to the exclusiveness of golf clubs; at 4-plus hours, the game takes too long; the golf world lacks diversity; the rules are overly complex; and playing is expensive.
A 2016 report found that “work martyrs”— that is, workers who don’t take off their allotted vacation time for fear of being seen as replaceable or insufficiently dedicated — are especially prevalent among millennials.
Many hotels chains have altered their rooms to appeal to millennial customers. New rooms have minimalist layouts, without some of the amenities that have previously been standard, including full-sized desks.
On relationships author Ally Hirschlag expressed concern that commitment-phobic millennials are so caught up in a hookup culture that they avoid words like “boyfriend” and “girlfriend,” and that the lack of such labels is “leaving these poor creatures floating from one non-thing to another like lost souls in dating purgatory.
And we could go on and on and on. But eventually we’ve got to get to the no-no (that is always worth waiting for).
The weather got a bit unseasonably warm not too far back. Jennifer took advantage of the weather and for the first time this season placed the following out on the table on our backyard patio.
I’ve been known to stop for coffee at McDonald’s or Hardee’s in the morning, but I’m primarily a tea drinker. In the summer the hot tea goes away. Iced tea totally takes over.
Sun tea in a jar (above at our house) is prepared all summer long. We’ll also on occasion purchase canned or bottled iced teas.
The no-no has now become rather obvious.
Things millennials have killed #2,307: Iced tea.
YouGovBrandIndex in April released the results of a two-year study about how the 18-34 crowd felt about purchasing iced tea and the findings were not so hot.
During the last two years Millennials gradually turned away from iced tea. Lipton, Nestea, Crystal Light, and Snapple have been trending downward to this April. Only Arizona Iced Tea has had a relatively stable trajectory.
Compared to two years ago, millennials today are less likely to buy iced tea.
When 2016 began, 23% of millennials said they’d consider buying iced tea the next time they were purchasing a beverage. That figure today is down to 18%.
The big loser is Crystal Light dropping a full eight percentage points over the past two years.
What’s the problem?
Apparently Millennials are really health-conscious. And they hate sugar.
Good grief? Have these precious darling geniuses never heard of unsweetened, sugar-free iced tea?
Doesn’t matter. Bottled water and health beverage sales are going up.
Though it might seem inconsequential to some, dismissing iced tea is a mistake.
According to DC Derm Docs (dermatologists in DC), you need to forget the iced coffee and go for iced tea when summer officially arrives.
In case you haven’t heard, iced tea is becoming the go-to drink for health, skincare and beauty benefits.
1. Iced tea is not only a refreshing drink to quench your thirst, but it can also help reduce puffy and dark under-eye circles. The caffeine contained in Earl Grey and black tea bags helps shrink blood vessels under the skin and eliminates darkness around the eyes.
2. To add moisture and tone your skin, dampen your face with cool green tea. Use a cotton pad soaked in green tea to draw out impurities, minimize pores, and return your skin to a healthy glow.
3. No one wants a tan to fade fast when summer comes to an end. Prep yourself early to make your tan last with this beauty secret: rub your body with a sponge soaked in black tea or dip into a bathtub full of it to enhance tanned skin.
Freelance writer Arielle Tschinkel spoke to Robert Glatter, Assistant Professor of Emergency Medicine at Lenox Hill Hospital in NYC, who said “Iced tea is loaded with antioxidant Glatter says, “People who drink tea regularly have a lower risk of heart disease and stroke.”
Glatter added, “Tea is also known to improve brain health. Multiple studies of older adults who drink at green tea (less than 2 cups per day) demonstrate a reduced risk for age related declines in memory. People who drink tea regularly are also noted to have higher bone density levels…Tea drinkers also may enjoy the benefits of anti-aging since research demonstrates that the cells of regular tea drinkers have a younger biological age compared with those who do not drink tea.”
Millennials love their trips to Starbucks. Glatter has some thoughts about that, too.
“Heavy coffee consumption can cause a deficiency in B vitamins, and specifically B1, thiamine. This can make us feel fatigued, nervous and achy, and not provide any headache relief.” In addition, coffee is highly acidic, which can tax our organs, such as our liver, cause nutritional deficiencies, and even stress our adrenals.
“The caffeine in coffee is a stimulant that may lead to feelings of heart palpitations, anxiety, or feeling jittery. People with high blood pressure should also limit their caffeine intake because excess intake can cause sharp increases in blood pressure.”
Worried about sugar? Go without it and jazz up your iced tea by adding cinnamon, fresh mint, or ginger.
“Lemons are a powerful fruit that can make your complexion look radiant…they are filled with flavor and provide a blast of vitamin C and enzymes to your diet, which lead to fewer wrinkles, refreshed skin, and improved digestion.”
Forget all that that if you’re a Millennial. They’ve soaked in the Kool-Aid that iced tea is no good. Thus, iced coffee is far more popular come summer time.
Their loss. It’s real simple. Come visit me and my backyard and I’ll show how simple iced tea can be. No need to venture onto the beverage ledge.