Today’s highly interesting read (01/30/18): Ikea has changed the way we think about furniture

The last letter, "A," is ready to be hoisted into place.

There’s great excitement about IKEA coming to Oak Creek.

My wife, like countless others, can’t wait.

From the Washington Post.

The company, which has 412 locations in more than 40 countries, has become an international empire. Its sprawling stores with their tortuously winding routes have continued to thrive in an era of hurried online shopping. Analysts say Ikea has been successful in not only getting shoppers to linger for hours, but also getting them to come back, over and over, whether for mattresses or meatballs.

The newspaper is correct. Read the entire article here.

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